Market Analyst - NS
Leading a new evolution in plant science that improves predictability in agriculture, TruLeaf is using innovative Smart Plant Systems® technology to leverage multi-level farming to create efficient, controlled indoor farms that can be located anywhere from the heart of an urban centre to remote locations or harsh climate areas. More than plant growers; TruLeaf is a multi-disciplinary team with world-leading expertise in plant science, environmental controls, new product development, marketing and supply chain management. By combining proven agricultural technologies with their own innovations, they are pioneering proprietary, world-leading processes and plant recipes with exciting commercial possibilities across multiple industries.
TruLeaf is currently seeking an experienced Market Analyst to join our growing multidisciplinary team of professionals in our Bedford, Nova Scotia office. This is a newly created, hands-on position, to directly support the organization in the decision making process in regards to the Ag Tech industry, licensing, and new product development. The successful market researcher will be able to autonomously analyze qualitative data, trends, strategies and competition aiming at increasing competitiveness.
The key areas of responsibility include:
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives and design surveys to discover prospective customers’ preferences
Compile and analyze statistical data using modern and traditional methods of collection
Build statistical models incorporating business actions and macroeconomic impacts to explain
and forecast time-series data
Provide regular and ad-hoc analyses and presentations to different levels of audience, including
Recommend and implement data modelling techniques for forecasting and insight for the
business, including A/B or multivariate testing
Interpret data, formulate reports and make recommendations
Use online market research and catalogue findings to databases
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
Evaluate program methodology and key data to ensure that data on the releases are accurate
and the angle of the release is correct
Remain fully informed on market trends, other parties research and implement best practices
The ideal candidate will have the following qualifications and skills:
Bachelor's Degree with a major in Computer Science, Business, Finance or Marketing
5+ years of Business Analytics work experience considered an asset
Excellent knowledge of statistical packages (SPSS, R, Python, SAS or similar), databases and MS Office
Strong communicator and collaborator, with the ability to translate data into effective
Excellent project management skills and attention to detail
Ability to interpret large amounts of data and to multi-task
Search engines, web analytics and business research tools acumem
Familiarity with CRM programs
Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.)
Working knowledge of data warehousing, modelling and mining
Strong analytical and critical thinking
To express interest in this opportunity all candidates are asked to submit their cover letter and resume via email to email@example.com by April 27, 2018.
TruLeaf is committed to the principles of employment equity. Only the candidates selected will be contacted.